Conway, SC Real Estate Market Update — August 2025

Hey Conway — if you’ve driven down 501 lately or grabbed a coffee on Main Street, you might’ve noticed things feel a little more balanced than earlier this year. Buyers have more homes to choose from, and sellers are finding that pricing and presentation matter more than ever. Below is a clear, data-backed snapshot of what happened in August 2025, what it means for local buyers and sellers, and simple next steps you can take.

Quick snapshot — August 2025 (Conway area)

Median closed sale price: ~$287,000 (July data showed $287K; local July→Aug trends remain similar). Redfin
Median listing price: ~$321,000 (median list prices hovering in the low $300Ks). Realtor
Inventory (active listings): ~721 homes on market (late-July snapshot; inventory elevated vs. last year). Zillow
Speed (time on market): Median days to pending ≈ 43 days; median days to close / DOM for closed sales has been higher in some months (Redfin showed ~113 days to close in July), reflecting a split market — some homes move quickly, others sit. Zillow Redfin
Interest-rate context: 30-yr fixed ~6.5–6.6% (mid-August weekly average) — rates eased modestly in August, offering a little breathing room for buyers but still well above pre-2022 norms. Freddie Mac FRED

What this means (plain talk)

For Buyers

More selection, more negotiating room. Inventory is higher than a year ago, which means you can be choosier — but the best-priced, well-staged homes are still getting attention quickly (often within a few weeks). Zillow
Rates improved a touch — but still meaningful. The 30-year rate drifting into the mid-6s helps affordability slightly versus earlier in 2025, but monthly payments remain a big consideration. Lock in competitive lender quotes and consider rate-buydown options if you find the right house. Freddie Mac The Telegraph
Tactical play: Target properties on market 30–60 days (sellers there may be more open to concessions). Bring a strong pre-approval and a clean, realistic offer that accounts for appraisal risk.

For Sellers

Price it right from the start. The gap between median list (~~$321K) and median closed (~~$287K) signals buyers are hunting value — over-pricing leads to longer marketing times and deeper discounts later. Realtor Redfin
Presentation and prep win. With more inventory competing for buyer attention, homes that are move-in ready, photographed professionally, and marketed aggressively hit the “fast lane” to pending (many local pendings are happening around the 40–45 day mark). Zillow
Tactical play: Invest in high-impact, low-cost fixes (fresh paint, landscaping, declutter), get a pre-list inspection to remove buyer uncertainty, and consider offering a small closing credit or rate-buydown to stand out if the market softens further.

Local color (why Conway matters right now)

Conway still offers affordability compared with the immediate coast, and buyers are weighing value vs. convenience — older neighborhoods and well-kept resale homes are getting attention from folks priced out of the beachside market. If national headlines around easing rates continue, expect activity to pick up this fall. C21McAlpine.com Wall Street Journal

Bottom line (TL;DR)

Prices: list median in the low $320Ks vs. closed medians around $287K. Realtor Redfin
Inventory: elevated (~721 active listings), giving buyers more choice. Zillow
DOM: median days to pending ≈ 43 days; closed sales show a split — some quick sales, some longer closings. Zillow Redfin
Rates: ~6.5–6.6% for a 30-yr fixed (mid-August weekly avg) — more favorable than earlier in 2025 but still a significant affordability factor. Freddie Mac FRED

Strategic CTAs (real next steps)

Buyers — Let’s make a plan that respects both your budget and the market realities.
Schedule a 20-minute buyer strategy consultation to match neighborhoods, lenders, and off-market leads. Call/Text 843-488-0589 or email office@shorelinerealtyconway.com.

Sellers — Maximize net proceeds by pricing and preparing for today’s buyer.
Request a data-driven market valuation. Email office@shorelinerealtyconway.com or call 843-488-0589.