Iron Oak Properties — Our Story
For as long as I can remember, Conway has been home. Its streets, its rivers, and especially its oak trees have shaped not just the landscape, but the people who grow up here. Those towering oaks — strong, grounded, and steady through every season — have always felt like a symbol of what it truly means to belong in Conway.
This town isn’t just where we work. It’s where we’ve built our lives, our relationships, and our roots.
Serving Conway From the Very Beginning
When I first opened my real estate firm, the goal was simple: serve our community with honesty, dedication, and heart. Over the years, Shoreline Realty – Conway became a trusted name, built through hard work, long hours, and a genuine commitment to doing right by our clients.
Every buyer, every seller, every family mattered. And that never changed.
But as our team grew and our vision expanded, I felt a pull to create something that reflected not only where we live — but who we are at our core.
Why Iron Oak?
Iron Oak Properties was born from that vision.
Iron represents strength, foundation, and resilience — the qualities every client deserves when making one of the biggest financial decisions of their lives. It reflects steady leadership, thoughtful problem-solving, and the commitment to doing things the right way, even when no one is watching.
Oak represents character, longevity, and deep roots. It’s a symbol of Conway itself — a town shaped by history, community, and growth. Oak trees don’t rush. They grow strong over time, offering shelter and welcome to all who stand beneath them.
That’s exactly how we approach real estate.
Strength With Integrity. Growth With Purpose.
Together, Iron Oak stands for:
- Strength guided by integrity
- Growth rooted in purpose
- Service built on trust
- Relationships that last beyond the transaction
Just like the oak tree, our branches stretch wide — welcoming first-time buyers, lifelong locals, growing families, and those discovering Conway for the very first time.
Our doors are open, our approach is personal, and our commitment runs deep.
An Evolution, Not a Change
As of January 1st, 2026, we step into this new chapter — not as a different company, but as an evolved one.
We carry forward:
- The trust you’ve placed in us
- The relationships we’ve built
- The values that have guided us from day one
Iron Oak Properties is more than a rebrand. It’s a reflection of who we’ve always been and who we are committed to being for decades to come.
Rooted in Conway. Built on Strength. Growing With Purpose.
This community has given us so much, and it’s an honor to continue serving it under a name that reflects our heart, our values, and our future.
Welcome to Iron Oak Properties. Lauren Carroll | BIC | Owner