One of the biggest mistakes we see homeowners make when it’s time to sell? Listing their home too high.
And we get it—everyone wants to get the most they can. That’s completely understandable. But what most folks don’t realize is that overpricing doesn’t just slow things down—it can actually end up costing you more in the long run.
Let me walk you through what really happens when you overprice, why it matters in a market like Conway, and how our team at Shoreline Realty helps you price it right the first time.
These days, buyers are more informed than ever. They’re watching new listings, running comps, using Zillow, Redfin—you name it. When your home hits the market too high, they see it. And you only get one shot at that first impression.
When a home is priced right, it grabs attention, gets showings, and creates momentum. But if it’s too high? It sits. Showings slow down. The buzz dies off. And soon, people start to wonder: Why hasn’t it sold? What’s wrong with it?
That’s the last thing you want.
A common myth I hear is: “Well, we can always start high and drop the price later.”
Sure, you can—but here’s what really happens.
By the time you bring the price down, the home’s already been on the market for weeks (or months), and buyers assume you’re getting desperate. They lowball you. You lose your leverage.
In fact, in many cases, homes that were overpriced from the start end up selling for less than they would have if they were priced right from day one.
Another thing to consider—when you overprice, you’re missing the right buyers entirely.
Most buyers are searching online with specific price ranges. If your home’s true value is $350,000, but you list it at $389,000 to “leave room to negotiate,” you’ve just priced yourself out of the $325–$375K search results.
That means buyers who would’ve loved your home never even see it. That’s a missed opportunity you can’t afford.
Let’s say you do find a buyer at your high price—great, right? Not so fast. Unless they’re paying cash, the lender’s going to send out an appraiser. And if that appraisal comes back low? You’ve got a problem.
You’ll either need to drop the price, ask the buyer to pay the difference out of pocket (which rarely works), or risk the whole deal falling apart.
We’ve seen it happen. It’s frustrating for everyone.
The longer your home stays on the market, the more it costs you.
Mortgage payments, taxes, insurance, utilities, maintenance—it adds up fast. Every extra month you’re waiting for that “perfect” buyer, you’re spending money that you didn’t need to spend.
A well-priced home? It moves. And that means fewer holding costs and more money in your pocket at the end of the day.
Here’s the difference when you work with Iron Oak Properties:
We don’t throw out numbers to win your listing. We don’t guess. We don’t tell you what you want to hear just to get your signature.
We use real, local data from right here in the Conway market—what’s sold recently, what’s under contract, what buyers are actively looking for. We take the time to understand your home, your neighborhood, and your goals.
Then, we build a pricing strategy that’s designed to get results. That means more showings, stronger offers, and a faster, smoother closing.
Look, I’d rather have a tough but honest conversation upfront than have you disappointed three months down the line.
We’re not just trying to list your home—we’re here to sell it, and sell it right.
That takes pricing it right from the beginning. That’s how we protect your time, your investment, and your next move—whether you’re upgrading, downsizing, or heading out of the area.
Thinking about selling your home in Conway or anywhere nearby?
Let’s have a conversation. No pressure, just real talk. We’ll go over the numbers, review the market, and give you a clear plan you can trust.
At Iron Oak Properties, we don’t just sell homes—we solve problems, protect your investment, and deliver results.
Let’s make your sale a smart one.